At this time, more and more people want to drink milk. The first thing that people buy when they earn a little bit more money is luxurious food like milk and meat. In rising economies like China and Brazil the demand will increase really fast, so it's vital we increase the efficiency of producing milk. It's also important that the efficiency goes hand in hand with the animal well-being. When animals have stress, they produce less milk and their meat tastes different. There are some very simple investments we can make to increase the animal well-being and the efficiency at the same time. For example machines which improve the hoof quality and the quality of the leather as well.
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